Data Science Defined
It's the hot new discipline that can make your investments in BI earn you a return. It takes lakes full of data and finds the insights that will help your executives make better decisions.
Why We Need it Now
BI software was supposed to help leaders make better decisions. Instead, it buried them in data and made insights harder to find. There is a better way and this paper defines it.
How to Get it Done
You can create a Data Science department, if you have a lot of money, extra managers and time. If you're working in a competitive industry, you don't. But there is still a solution.