The Trade Show Secret That 90% Miss
Trade shows and business conferences are goldmines for brand exposure—if you know how to work them. Yet most companies waste the opportunity by showing up unprepared, failing to make real connections, and missing post-event follow-ups.
Want to stand out and turn a conference into a lead-generating machine? Find my Leader’s Guide on the topic on my website. It breaks down exactly how to make trade shows work for you—from pre-show buzz to post-event deals.
The right strategy can 10x your results. Let’s talk about how to position your business for real impact. Schedule a call today and let’s build your winning trade show game plan.
Build the Buzz Before the Show
Going to a Conference? Here’s How to Get People Talking Before You Arrive.
Most companies wait until they’re at the conference to start making an impact. Big mistake. The smartest businesses build anticipation before they ever step foot on the event floor.
Want to be the brand everyone is already talking about? Here’s how:
✅ Announce Your Attendance – Post on LinkedIn, email your network, and share what you’re looking forward to.
✅ Tease What’s Coming – Are you launching something new? Offering a giveaway? Dropping big insights? Give people a reason to seek you out.
✅ Engage with Attendees in Advance – Join event hashtags, comment on posts, and start conversations before you even arrive.
✅ Book Meetings Before Takeoff – Don’t leave networking to chance—lock in key meetings now.
Trade shows aren’t just about being there; they’re about making an impact. Let’s build your pre-event strategy and ensure you’re the business everyone is buzzing about.
Let’s talk. Schedule a call today.
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I’ve been promoting companies for the past 18 years. During that period, 8 of my clients were acquired by larger firms. I can get you that kind of attention. Here are four ways I can help:
1. Hit My Website
I’ve created a number of Leader’s Guides and a lot of promotional content that you can use without ever speaking to me. That said, I’d love to speak to you and find out more about your specific needs. I can point you in the right direction.
2. Connect on LinkedIn
I’ve tried to capture my best ideas in my LinkedIn article section where they are free to you. I’ll be publishing more of my ideas there, so link up and get free access.
3. Get on a Podcast
Podcasting is a great way to build your brand and brush up on public speaking, one of the most important leadership skills. I have several programs and I’m always looking for guests.
4. Engage in a Simple Project
You don’t have to commit to a large, long-term retainer to work with me and my team. We have a number of simple projects that will give your company the boost it needs at virtually no risk.
To learn more about getting your company the attention it deserves, visit our website at www.rga-pr.com.
For help promoting your business, contact me anytime at rick.grant@rga-pr.com.
809 N. 8th Street, Suite 208, Sheboygan, WI 53081
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