How Marketers Should Be Thinking About AI Now
You can’t get close to an office water cooler without someone asking you what you think of AI. We should be thinking about it. It’s disrupting every industry now, and it’s not slowing down. The writing is on the wall: AI won’t take your job; someone using AI will take your job.
These new tools are already washing over company marketing departments and sweeping people off their feet. If you don’t want to be replaced, you need to be thinking about making the best use of AI.
This may seem like strange advice, coming from someone who makes his living helping companies with their marketing and public relations. We saw the change coming a long time ago and began shifting our value up the chain. AI can write your press release, but it’s not very good at finding the important stories inside your company that you should be writing press releases about. At least not yet.
For now, finding your important stories still falls to your internal or external marketing teams. AI will save the team time getting those stories out to the media, turning them into blog posts, writing and posting to social media and analyzing your results.
There may be a future coming in which AI agents won’t need human oversight to do their jobs. That day is a long way off. For now, it’s important to balance automation with human judgment.
AI is powerful, but it’s not a replacement for your brand’s voice or authenticity. At least not yet.
If you’re not sure you’re getting all you should out of today’s AI tools, reach out to us. We’ll show you how we’re using them and make sure that you're getting all of the benefits without sacrificing your authentic voice in the market.
Kick Off Your Summer with a Marketing Campaign
June is the start of summer, so it’s a perfect time to tap into themes of renewal, excitement, and opportunity. Here’s a marketing idea: give your customers an opportunity to shape their own experience with your business.
This is a way to appeal to prospective customers who are looking forward to having a bit of control over their lives during the summer months. Help them break free of the working vacation and call the shots on a new engagement with you.
For Service Businesses: Offer a “Summer Starter Pack”—a special discounted bundle of services that helps clients achieve their goals by summer’s end. Be sure to deliver it on their schedule.
For Product Businesses: Introduce a “Choose Your Summer Adventure” deal where customers can select from a set of curated product bundles designed to enhance their summer (e.g. outdoor gear, wellness products, summer reading, etc.).
For B2B Companies: Develop a “Summer Success Sprint”—a limited-time package of consulting, training, or support services designed to help businesses tackle key challenges before the fall rush. If you can deliver it on-site at a local hotel with a pool and a tiki bar, even better.
Give "Your Summer, Your Way!" a shot and let us know how it works. I bet you’ll get some attention, and that will translate into new business. Give us a call if you need any support getting it launched. Good luck!
RGA Clients in the News
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How you engage with data is far more important than your AI budget
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How Waterstone Mortgage Boosted Conversions by 25%
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NCCI Hires Matthew Rehnelt as Director of Business Development
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I’ve been promoting companies for the past 18 years. During that period, 8 of my clients were acquired by larger firms. I can get you that kind of attention. Here are four ways I can help:
1. Hit My Website
I’ve created a number of Leader’s Guides and a lot of promotional content that you can use without ever speaking to me. That said, I’d love to speak to you and find out more about your specific needs. I can point you in the right direction.
2. Connect on LinkedIn
I’ve tried to capture my best ideas in my LinkedIn article section where they are free to you. I’ll be publishing more of my ideas there, so link up and get free access.
3. Get on a Podcast
Podcasting is a great way to build your brand and brush up on public speaking, one of the most important leadership skills. I have several programs and I’m always looking for guests.
4. Engage in a Simple Project
You don’t have to commit to a large, long-term retainer to work with me and my team. We have a number of simple projects that will give your company the boost it needs at virtually no risk.
To learn more about getting your company the attention it deserves, visit our website at www.rga-pr.com.
For help promoting your business, contact me anytime at rick.grant@rga-pr.com.
809 N. 8th Street, Suite 208, Sheboygan, WI 53081
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