Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant May 2025 Do Your Prospects Have Reason to Trust You? Sales professionals today are specialists. They don’t chase cold leads or build email campaigns. They take hot leads—prospects who are already interested and already qualified—and close. And they’re worth every dollar. When companies try to force these high-value closers into roles that include prospecting or lead generation, the...
about 1 month ago • 2 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant April 2025 Spring Clean Your Online Presence Spring is the season of fresh starts—so why not give your business a digital refresh, too? As customers come out of winter hibernation, they’re more likely to search online before making decisions. If your digital presence is outdated, unclear, or inconsistent, you could be losing business before you even know it. Here’s a simple checklist to help...
3 months ago • 3 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant March 2025 The Trade Show Secret That 90% Miss Trade shows and business conferences are goldmines for brand exposure—if you know how to work them. Yet most companies waste the opportunity by showing up unprepared, failing to make real connections, and missing post-event follow-ups. Want to stand out and turn a conference into a lead-generating machine? Find my Leader’s Guide on the topic on my...
4 months ago • 2 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant February 2025 Thinking Like a StartUp The concept of beginner's mind—or Shoshin in Japanese—is central to Zen Buddhism and other Eastern practices, and it carries a simple yet profound lesson: approach life with the openness, curiosity, and humility of a beginner, no matter how much you think you already know. A beginner's mind invites us to return to that state, even when we’ve become...
5 months ago • 3 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant January 2025 New Year, Quick Start For those of us who work primarily in real estate, our year starts closer to the spring home-buying season. That’s when things really start to happen, in a good year. Even though it’s typically rather quiet in the first quarter, there is still work that can be done that will set you up for a great year. The first thing we recommend mortgage lenders and real...
6 months ago • 2 min read
For business owners and marketing managers By Rick Grant November/December 2024 Promote Yourself & Your Business Newsletter Getting Your Buyers On The Journey We would all like to put a product online and have website visitors rush to our site and buy everything we have. There are some companies that can do this, some products that literally fly off the shelves, but it’s rare. Most buyers go through a predictable journey before they hit the buy button. Understanding it is the key to winning...
7 months ago • 5 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant October 2024 This is the time of year when most businesses start gearing up for the annual planning process, a time when strategies for the upcoming year are laid out. Many will take this process very seriously while others will go through the motions. Making annual planning a thoughtful exercise that impacts everyone in the company offers many benefits. Perhaps chief among these is that it...
8 months ago • 6 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant SEPTEMBER 2024 Now is the Time to Reach Out for New Business Fiscal calendars aside, most businesses are preparing to enter the fourth quarter. Here in the U.S., this quarter is filled with holidays, fall temperatures, and budget meetings. This is the time most companies decide how they will spend their money next year. While most of these budgets will go through all kinds of changes over the...
9 months ago • 4 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant July 2024 One thing I learned as a reporter was that I didn’t have a story if I didn’t have a good source. Today, that’s more of a guideline than a hard and fast rule, but there are still good reporters out there who want to get their stories from experts in the field. You could be that expert. It’s not that difficult to do. Just think of a story that the media isn’t telling but should be and...
12 months ago • 2 min read
