Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant July 2024 One thing I learned as a reporter was that I didn’t have a story if I didn’t have a good source. Today, that’s more of a guideline than a hard and fast rule, but there are still good reporters out there who want to get their stories from experts in the field. You could be that expert. It’s not that difficult to do. Just think of a story that the media isn’t telling but should be and...
3 months ago • 2 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant June 2024 Getting Onto the Podcast Circuit When I started podcasting back in 2005, it was a brand new medium and few understood its promise. We knew we were on the right track when we won an award for business podcasting, but since then this communication medium has exploded. By the mid-point of 2023, there were nearly 465 million podcast listeners consuming one or more of nearly 5 million...
4 months ago • 4 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant MAY 2024 In this issue: We talk about who should be in charge of promoting your enterprise, shed some light an an underutilized promotional tool from the PR department, and show you were to find some ideas for promoting your business more effectively before, during and after trade shows and business conferences. Talking Branding in Salt Lake City I had the pleasure of speaking at a real estate...
5 months ago • 4 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant April 2024 Focus on Your Brand by Living the Brand This is the time of year when garden centers and home improvement centers line up their most impressive plants for sale to those who love the spring planting season. Plant buyers seek out nurseries they know are living the brand. My wife is a member of this group. She knows all the plants on sight, the colors they come in, how hard they are to...
6 months ago • 2 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant March 2024 Growing Your Business this Spring Some businesses naturally see more activity in the springtime. The real estate industry, where RGA does much of its business, generally sees an uptick during what is typically referred to as the Spring Homebuying Season. That industry is dealing with some issues that might dampen activity this spring, but it will surely be more active than it was...
8 months ago • 3 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant Making the Most of February’s Extra Day If there is one thing the corporate marketing department never has enough of, it’s time. But every four years the team gets one extra day in February. It’s an undervalued benefit of leap year. Admittedly, one extra day isn’t that big a deal when you are short on every other resource and management is pushing for 110% on 10% more initiatives than you have...
8 months ago • 3 min read
Gratitude for a Future Where We’re Smarter As we approach the end of 2023, we have the opportunity, while our businesses slow to make room for the holiday season, to look back over the course of the past year and reflect upon those things we should be grateful for. This is something I try to do every year at this time. Those of us who work primarily in the real estate industry, with the multi-year downturn and the real estate commission settlements, may find little in the past year to be...
11 months ago • 3 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant November 2023 Now that RGA has clients around the globe, we’re learning about a lot of new holidays. About the time I’m writing this, our friends in India are celebrating Diwali, for example. But if you’re doing business primarily here in the U.S., then you know we are entering The Holiday Season. We’re communication pros, but we’re not going to tell you whether it’s Merry Christmas, Happy...
11 months ago • 4 min read
Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant OCTOBER 2023 In this issue: Conference season, Press Releases, Podcast guest opportunities, E-mail Marketing and more. Thanks for reading. Will You Be At A Conference This Month In many industries, October is a big conference and business meeting month. It’s ahead of the holiday season just far enough to give executives in charge of spending the rest of their annual budget or planning next...
about 1 year ago • 4 min read
