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Time to Sharpen Your Fall Messaging

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August is one of those sneaky months in the business world. It feels like summer, but it functions like a countdown. September is around the corner, and with it, the return of full-speed business activity in many industries.

This is especially true for those businesses that make most of their income during the holidays. It’s also a big time for the financial services industry, where we do a lot of work.

For many of us, it’s also the countdown to the beginning of the Fall Conference Season.

Now is the time to tighten your messaging and sharpen your outreach before the fall rush.

What should you be thinking about?

• Back-to-Business Positioning: Clients and customers will soon be looking for ways to hit their year-end goals. Are you framing your services as a way to help them do that?
• Credibility Content: Fall is a peak time for media attention and buyer research. Make sure you’re putting thought leadership into the market now, so your name is already in play when those fall budgets open up.
• Relationship Refresh: Use August to reconnect with dormant prospects and partners. Now is the time to schedule those fall conference meetings and dinners. A warm check-in now could spark something valuable when priorities shift in Q4.

You don’t need a full campaign to make August count. But you do need to show up. A short blog post, a targeted pitch, or a strategic social push could be all it takes to prime the pump. As long as you’re consistent.

Need help crafting a fall-forward PR strategy? Will a short media blitz do the job? It might. Give us a call.

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Get Specific -and You’ll Get Coverage

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Here’s a summer truth: general stories don’t get picked up. But a specific story? That’s newsworthy. Actually, this is true in any season, now that I think about it.

Instead of pitching: “Our company just hit a growth milestone.”

Try this:

“After expanding our customer base by 60% in 2024, we’ve doubled down on training and process improvement. Our retention rate is now tracking 20% above industry average. Here’s how we did it.”

See the difference?

• Specific metrics
• Clear context
• Tangible takeaway

This level of detail builds credibility, and it makes your pitch far more compelling to journalists.

Bonus: Mention the impact this growth has had on the publication’s readers. Make it relevant to their audience, and they’ll pay attention. Try it!

Need help refining your next pitch or press release? Grab our free guide here: https://rga-pr.com/press-release-guide+

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RGA Clients in the News

Turning Technology into Results: The Role of Outstanding Support Read article

Usherpa Enhances Homebot Integration to Supercharge Prospect Engagement and Automation Read article

Field Visits Still Required in an On-Demand World Read article

Sheboygan Theatre Company’s new season brings laughs, music, heart Read article

Business Owner Award: Lynn Potyen Read article

Celebrating a Legend: Sheboygan Film Festival to Spotlight John Candy Read article

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I’ve been promoting companies for the past 18 years. During that period, 8 of my clients were acquired by larger firms. I can get you that kind of attention. Here are four ways I can help:

1. Hit My Website​

I’ve created a number of Leader’s Guides and a lot of promotional content that you can use without ever speaking to me. That said, I’d love to speak to you and find out more about your specific needs. I can point you in the right direction.

2. Connect on LinkedIn​

I’ve tried to capture my best ideas in my LinkedIn article section where they are free to you. I’ll be publishing more of my ideas there, so link up and get free access.

3. Get on a Podcast​

Podcasting is a great way to build your brand and brush up on public speaking, one of the most important leadership skills. I have several programs and I’m always looking for guests.

4. Engage in a Simple Project​

You don’t have to commit to a large, long-term retainer to work with me and my team. We have a number of simple projects that will give your company the boost it needs at virtually no risk.

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​To learn more about getting your company the attention it deserves, visit our website at www.rga-pr.com.

For help promoting your business, contact me anytime at rick.grant@rga-pr.com.

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809 N. 8th Street, Suite 208, Sheboygan, WI 53081
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