Do Your Prospects Have Reason to Trust You?
Sales professionals today are specialists. They don’t chase cold leads or build email campaigns. They take hot leads—prospects who are already interested and already qualified—and close. And they’re worth every dollar.
When companies try to force these high-value closers into roles that include prospecting or lead generation, the effectiveness of the entire funnel suffers.
To understand this more clearly, imagine a busy airport. There are planes everywhere—prospects circling the airspace. The marketing team, like air traffic control, knows which ones belong. They have the radar, the data, the insight. They guide qualified prospects toward your business.
But only the salesperson with the lighted sticks on the ground can guide them to the gate. Only the salesperson closes the deal.
But if your prospects don’t have reason to trust you, they’ll never land at your airport in the first place. And no prospect is moving through your pipeline if they don’t trust your brand.
Public relations isn’t about promotion—it’s about credibility. It builds the relationship before the first meeting even happens. It answers the early questions: Who are you? What do you stand for? Who else trusts you?
It gives your prospects ample reasons to trust you. Given time and good performance, they will. I wrote about this recently on my website in much greater detail. Check it out here.
Attracting an Audience Before the Show Begins
Conferences are a powerful way to put your brand in front of decision‑makers, but too often companies treat them as nothing more than another expense line on the budget.
What if you could turn your next trade show into a lead‑generation engine that works long before you pack up the booth and leaves a lasting impression well after the final session wraps?
An event‑specific microsite does exactly that: it creates a dedicated, trackable home for all your pre‑show buzz, on‑site engagement, and post‑show follow‑up.
This blog post on our website goes into detail on how to make one that earns executive buy‑in—and real ROI.
RGA Clients in the News
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Mortgage Cadence Hires Lokesh Pathak as Chief Information Officer
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Usherpa’s New Partner Announcement
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Auto Lenders Face Mounting Risks as Consumer Debt Hits Record Highs
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Structured Input, Creative Output: Designing AI Experiences That Transform
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I’ve been promoting companies for the past 18 years. During that period, 8 of my clients were acquired by larger firms. I can get you that kind of attention. Here are four ways I can help:
1. Hit My Website
I’ve created a number of Leader’s Guides and a lot of promotional content that you can use without ever speaking to me. That said, I’d love to speak to you and find out more about your specific needs. I can point you in the right direction.
2. Connect on LinkedIn
I’ve tried to capture my best ideas in my LinkedIn article section where they are free to you. I’ll be publishing more of my ideas there, so link up and get free access.
3. Get on a Podcast
Podcasting is a great way to build your brand and brush up on public speaking, one of the most important leadership skills. I have several programs and I’m always looking for guests.
4. Engage in a Simple Project
You don’t have to commit to a large, long-term retainer to work with me and my team. We have a number of simple projects that will give your company the boost it needs at virtually no risk.
To learn more about getting your company the attention it deserves, visit our website at www.rga-pr.com.
For help promoting your business, contact me anytime at rick.grant@rga-pr.com.
809 N. 8th Street, Suite 208, Sheboygan, WI 53081
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