The calendar just flipped to Q3. For most business owners, that moment passes quietly—maybe a glance at the dashboard, maybe a groan at the goals still out of reach. But for smart marketers and growth-minded leaders, this is a reset button in disguise.
We’re at the halfway point. And here’s the mindset shift that separates momentum-makers from the rest: Stop thinking of the second half of the year as “more of the same.” Start treating it like a fresh campaign launch.
Think of it like halftime in a championship game. What do great teams do? They don’t just rest and refuel—they review the film, adjust the plays, and come back out with a sharper strategy. The scoreboard might favor them or not, but they know the next half can rewrite the story.
Business is no different. This is your moment to assess what’s working, what’s not, and what stories haven’t been told yet. That last one is key—because if you’ve been head-down delivering value, you may have missed opportunities to position your company as a leader, a problem-solver, or a media-worthy success story.
This is the time to:
Refresh your core messaging for today’s buyer,
Bring your best Q1 or Q2 wins into the spotlight,
And build a visibility push that carries into the fall.
Don’t wait until October to try and fill the funnel. Don’t assume your prospects already know how great you are. Make Q3 your comeback quarter—especially if you’re already doing the work, but not yet getting the recognition.
We’ve got six months left. The story of your year is only half-written. Let’s make the second half your best. Call on us if you need any support.
Quick Win: Be the News This Summer
Summer is a quieter season for many local newsrooms, but that’s exactly why now is a smart time to pitch a story about your business.
Have you hit a milestone? Hired new talent? Launched a service? Helped a client solve a pressing problem? That’s all newsworthy—especially if you can tie it to a broader trend (like AI, interest rates, or workforce development) or a community angle.
The key is not to wait to be discovered. Reporters are always looking for local experts and positive business stories—especially in July and August when the news cycle slows down.
Not sure how to craft the pitch? I’ve got you covered. Our Press Release Leader’s Guide gives you the exact structure and mindset to follow. It’s free and available right here: https://rga-pr.com/press-release-guide/
Download it, follow the prompts, and send one short release or email pitch this week. You might be surprised how quickly a little visibility turns into momentum.
Want some help? We’re happy to lend a hand. You’ll be surprised how affordable a little help can be. Plus, you’ll be much more effective with some experts on your side. Call us today.
I’ve been promoting companies for the past 18 years. During that period, 8 of my clients were acquired by larger firms. I can get you that kind of attention. Here are four ways I can help:
I’ve created a number of Leader’s Guides and a lot of promotional content that you can use without ever speaking to me. That said, I’d love to speak to you and find out more about your specific needs. I can point you in the right direction.
I’ve tried to capture my best ideas in my LinkedIn article section where they are free to you. I’ll be publishing more of my ideas there, so link up and get free access.
Podcasting is a great way to build your brand and brush up on public speaking, one of the most important leadership skills. I have several programs and I’m always looking for guests.
You don’t have to commit to a large, long-term retainer to work with me and my team. We have a number of simple projects that will give your company the boost it needs at virtually no risk.
To learn more about getting your company the attention it deserves, visit our website at www.rga-pr.com.
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