Promote Yourself & Your Business Newsletter
In this issue: Conference season, Press Releases, Podcast guest opportunities, E-mail Marketing and more. Thanks for reading. Will You Be At A Conference This Month In many industries, October is a big conference and business meeting month. It’s ahead of the holiday season just far enough to give executives in charge of spending the rest of their annual budget or planning next year’s budget a chance to get out to the show and gather information. If you’re a vendor, planning for your conference appearance should have started months ago, but there is still time to do some basic before-the-show promotion that might get you more meetings at the upcoming event. There are a number of things we recommend our clients do in advance of a show to make it easier for their marketing departments to line up good meetings for their executives. The first of these is setting up a good landing page specific to the upcoming show. Adding a page to your site that is SEO optimized to show up when prospective attendees search the web for information about the show is a good way of getting some attention prior to the event. To find out about 8 other things we recommend, see “Getting Attention Ahead of a Conference” on our website. If you’re heading to a show and would like our help with any of these ideas before you go, reach out to us today. Best wishes for your continued success. Rick Why You Need to Publish More News I’m often surprised at the push back I get when I tell corporate executives that they need to be publishing more press releases. I think one or two releases each month should be the minimum if you really want to build relationships with the media. The great thing about press releases is that you don’t need to hire an expensive agency to write and distribute them for you. Our Leader’s Guide provides all of the information you need. If you want to go beyond that and really master the medium, we have a 5-Day Email Crash Course that will help you develop the skills you need. And you can always call on us if you just can’t think of anything to write a press release about. We are experts at finding the stories hiding inside companies like yours. Consider Being Our Guest One of the tools we suggest to all of the thought leaders we work with is the podcast, either as a guest or host. People do business with people and they trust the people they know. Consider letting your market get to know you by being a guest on our podcast. We won a national award for Business Podcasting back in 2006, when virtually no one even knew what they were, and we’ve been using these powerful tools ever since, both for ourselves as well as developing shows for our clients. The Strategic Targeting podcast is an easy way to get into the pool. The show only lasts about 12 minutes or so, on average, and poses four questions about an issue our guests think is of strategic importance. Describe this important issue to us. Tell us why this issue should be a strategic imperative now. Tell us what our listeners risk if they don’t move on this issue. Tell us what opportunities await those who do. It’s just that easy and it gives you a chance to speak directly to the people you would like to be doing business with. To find out more, email Candice at candice.lapoint@rga-pr.com. Client news you may have missed.We want to give a shoutout to some good friends who have released news during the past month, in case you missed it.
Promotional ideas from other industries. Are You Underutilizing Email Marketing It’s no secret that one of the reasons we launched this newsletter was to find more companies that might be interested in working with us in the future. We trade this information for an email address that becomes the first step in what we hope will be a growing relationship. You should be doing the same thing. According to ReadWrite.com, email marketing is one of the most powerful tools available to you. Check the article, which contains more stats like this:
Find out more and start growing your email list today. Watch our website for ideas on getting more attention and offering the kind of value that your prospects will trade for their email addresses. How to get help with your own promotional efforts.For many more ideas for getting your company more attention, visit our website at https://www.rga-pr.com. For help promoting your business, contact us anytime. |
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