Promote Yourself & Your Business Newsletter
Making the Most of February’s Extra DayIf there is one thing the corporate marketing department never has enough of, it’s time. But every four years the team gets one extra day in February. It’s an undervalued benefit of leap year. Admittedly, one extra day isn’t that big a deal when you are short on every other resource and management is pushing for 110% on 10% more initiatives than you have staff to handle. But we can take some inspiration from the idea of the leap year. The concept of leap year originated with Julius Caesar in 45 BCE as part of transitioning to the Julian Calendar. This adjustment was made to align the calendar year with the solar year, accounting for the Earth's orbit around the Sun taking slightly longer than 365 days. Think of it: every year the Earth was falling just a little bit behind until we added a catchup day every four years to keep everything lined up. Before this change, the Roman calendar was shorter and included an extra month every few years to maintain seasonal accuracy. The leap year system was refined to add a day to February every four years, ensuring that annual events remain consistent with the Earth's rotation and orbit. Can you find a way to add a leap day to your annual calendar to get your team together and catch up on all the marketing and promotional work you want to make into your annual report? If it’s good enough for the planet, I think it’s worth considering. If you’re looking for an expert facilitator for such a retreat, give us a call.
Don’t Give Up On Your ResolutionsBy now, the data suggests that 91% of Americans have given up on their New Year’s Resolutions and will wait until next year to try again. Whether it’s sticking to a gym schedule, practicing that instrument, or building that important new habit, almost everyone has given up by now. Even when tools like this are easily accessible, most people will fail. But not you, I hope. First, you probably didn’t set a resolution, but opted for a goal instead. A goal is something you can achieve. A resolution gets framed and hung on the wall. Second, this newsletter goes to those who are tasked with marketing and promotion, which means there is someone who is counting on you to deliver. That kind of accountability partner can be very valuable, even if they aren’t helping you get the work done. If you’re looking for someone who actually will help you get more promotional work done for you, your brand or your company, maybe it’s time we had a conversation. Reach out anytime. When I started podcasting, there were plenty of folks who said it would never become a thing. Very few thought busy people would tune in for an audio program, especially in the B2B world. If they had time for audio programming, they were probably opting for satellite radio. That’s not the way it worked out. Desktop audio started to take off with Pandora and then Spotify, a company that has added a robust podcasting section to its website. Today, 80 million Americans listen to at least one podcast every week. Today, podcasts can be either audio or video. Even though most of the podcasts we produce today* include video, I still have a soft spot for pure audio. It’s easier to produce and people don’t have to focus on a screen to get the message. Whether you offer an audio or a video podcast, your show still needs to be designed to be valuable and easy to promote. If you’re considering a podcast in 2024, reach out to us and we’ll share what we’ve learned producing award-winning shows since 2006. Podcasts we produce todayRGA Clients in the NewsWe want to give a shoutout to some good friends who have released news during the past month, in case you missed it.
Whether they believe TikTok is just a clever scheme by the Chinese to turn every teenager in America into a spy or think it’s just something the kids are doing, plenty of folks are spending a lot of time trying to decide what the youngest social media app is all about. To be honest, we’re not using it for B2B marketing and we haven’t found enough reason to recommend it to our clients, but we’re watching the situation carefully. For many more ideas for getting your company more attention, visit our website at https://www.rga-pr.com. For help promoting your business, contact us anytime. |
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Promote Yourself & Your Business Newsletter For business owners and marketing managers By Rick Grant SEPTEMBER 2024 Now is the Time to Reach Out for New Business Fiscal calendars aside, most businesses are preparing to enter the fourth quarter. Here in the U.S., this quarter is filled with holidays, fall temperatures, and budget meetings. This is the time most companies decide how they will spend their money next year. While most of these budgets will go through all kinds of changes over the...
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